Restaurant Technology & Operations Leader | Making Sense of Technology for Operational Excellence
Restaurant technology deployment, POS & back-of-house, and franchise technology across multi-market QSR systems.
I lead restaurant technology for KFC Latin America & Caribbean: 2,200+ restaurants, 39 countries, 32 franchisees. Before that I managed the PAR POS rollout for Burger King U.S. & Canada at 400 restaurant deployments a month. And before technology, I was a franchise operator myself.
Standardizing the tech stack for countries in LA&C
0
Franchisees advised on modernization
0+
Years in restaurant technology
Positioning
Where the kitchen meets the stack.
I take restaurant technology from selection to sustainment: lab, pilot, rollout and adoption, across franchised, multi-market QSR systems. 8+ years in restaurant technology, after ten years running franchise units myself.
As a former franchisee, I know what every technology decision costs a restaurant's P&L. So I lead through influence without authority: I sequence projects by priority, budget, team capacity and vendor alignment, giving each one the attention and commitment it needs to land.
Operator first
I've been the franchisee.
From 2000 to 2010 I operated 5 Primax stations in Ecuador, $5M in annual revenue.
That's where I first put technology to work: a pre-paid fuel card program for corporate clients, run on a fleet management system. I onboarded 20 companies, from banks and food distributors to school buses and the municipal police, and served more than 15,000 vehicles. I created new payment rails for it and released the first reporting dashboard for fleet programs in Ecuador.
I build technology that franchisees actually adopt.
Corporate clients onboarded
20
Corporate clients onboarded
Fleet vehicles served
15,000+
Fleet vehicles served
Results
Change that lands inside real restaurants.
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Restaurant deployments a month (Burger King PAR POS)
0+
Independent restaurants advised (FoodSense)
0
Brands onboarded in 3 weeks, up from 40 (REEF)
0
Saladworks locations opened at the same time (REEF)
Expertise
Operator first. Technologist always.
Lifecycle
POS & back-of-house lifecycle
Selection, lab validation, pilot, rollout and sustainment for POS, KDS/KMS, kiosk, menu, inventory and labor systems.
LabPilotRollout
Franchisees
Franchisee collaboration
Influence without authority: capability assessments, per-market modernization roadmaps and advice to franchisee technology, marketing, IT and operations teams.
AssessmentsRoadmapsAdoption
Vendors
Vendor governance
Vendor selection and standardization, SLAs, timeline accountability and remediation. Negotiated pricing and service contracts with kiosk software vendors.
SLAsContractsRemediation
Integrations
Integrations & data
API integrations and data flows between POS, e-commerce and back of house, such as kiosk orders into the POS through approved middleware, with governed data definitions.
APIsSQLData governance
How I deliver
Agile deliveryPMP (in progress)Requirement intakeUATDeployment readinessVendor SLAsIntegrations & data flows
Platforms
PAR BrinkOracle Simphony/MICROSNCR AlohaToastOloQuRestaurant365RTI
Concept
How I think about kitchen production.
Kitchen productionIllustrative · sample data
Cook to demand, not to guess.
DEMANDBATCHES COOKED
NOW 11:30aNEED 66 · COOKED 56SHORT 10 · START A BATCH
Kitchen production
Cook to demand, not to guess.
Illustrative · sample data
DEMAND · FORECASTSUPPLY · BATCHESPIECES / 15 MIN
NEED 66 · COOKED 56SHORT 10 · START A BATCH
PREPARING3
Fried chicken ×361:35
/ 5:00
Chicken strips ×240:40
/ 4:00
Dinner rolls ×182:40
/ 6:00
COOKING3
Fried chicken ×368:40
/ 14:00
Grilled fillets ×205:00
/ 10:00
Fries 3 baskets2:00
/ 3:00
PREP→FRYER→HOLD→MIDDLE OF HOUSE
Selected projects
Problems solved, one rollout at a time.
What each program was about, what I did and what it solved.
01 / 05
Franchisee technology assessment
2,200+ restaurants, one program.
KFC LA&C · Oct 2025 — Present
1 dot = 1 restaurant
Restaurants0+
Countries0
Franchisees0
One rubric scores every market on adoption, readiness and capability.
KFC Latin America & Caribbean
Franchisee technology assessment
Oct 2025 — Present
The problem
Technology investment across 39 markets was opinion-led.
What I did
Designed and ran a rubric-based franchisee capability assessment (adoption, readiness, capability) across 2,200+ restaurants, 39 countries and 32 franchisees.
What it solved
Outcome: one way to measure franchisee technology readiness and maturity, market by market; a new market launched on the framework.
AssessmentFranchiseesGovernance
Built with AI
Real tools, shipped with AI.
I design and build working products with AI: my own sites, and a check-in app for my running team. It keeps me hands-on with the tools restaurant teams are starting to use.
Live
esfabionopablo.com
My personal site, designed and built with AI.
The problem
A resume can't show how I work. I wanted one place that shows my work, what I'm building now, and how I keep up with restaurant technology.
What it does
A one-page site with animated project visuals, a live restaurant trade-news feed, a working contact form and a 2-page resume, all from one source of facts.
Built with:
Claude Code
Claude Design
Next.js
TypeScript
Tailwind
Motion
Vercel
Resend
Lighthouse accessibility 100 · launched Nov 2026
Live
FoodSense website
The website for my restaurant technology consulting practice, designed and built with AI.
The problem
I needed a steady way to bring in restaurant consulting clients.
What it does
A landing page that says who I work with, what I offer and how I work. Its contact form sends each lead straight into a ClickUp CRM.
A check-in and community app for the My Olympic Coach running team.
The problem
The team had no single place to capture athlete information, and athletes wanted to feel part of a community.
What it does
Athletes check in to sessions, and check-ins are gamified. Coaches see who attended, who's checked in, who's missing out, and each athlete's pace group.
Built with:
Claude Code
Claude Design
Next.js
TypeScript
Tailwind
Motion
Vercel
Resend
Career
From ghost kitchens to 2,200+ restaurants in 39 countries.
Senior Manager, Restaurant Technology, Latin America & Caribbean · KFC (Yum! Brands)
Influence without authority: the restaurant technology subject-matter expert for 32 franchisees, 39 countries and 2,200+ restaurants. I advise franchisee CTOs and CDTOs and work with their technology, marketing, IT and operations teams to drive adoption. Scope: digital channels (app, kiosk, menu boards, loyalty), front-, middle- and back-of-house integrations, and IT & security infrastructure. LA&C business lead for regional data consolidation.
Independent restaurant technology consulting between the Burger King program and KFC.
Jul 2024 — Feb 2025
Senior Project Manager (Contract), Product Deployment · Burger King (RBI)
Contract for the rollout program phase. Project-managed the PAR POS rollout for the U.S. & Canada, a 4,800-restaurant deployment: feature request curation, UAT → Lab → Production → Pilot, QA testing and vendor timeline accountability, at a pace of 400 restaurant deployments a month.
Independent practice, run alongside full-time roles. Restaurant365 inventory and employee-operations implementations. Advised 30+ independent restaurants on technology adoption, digital ordering and POS selection.
Grew customer integrations by 140% and generated over $10M in revenue. 150 accounts, NPS of 67.
Apr 2019 — Mar 2020
Marketing and Brand Success Manager · REEF Kitchens
Owned brand onboarding for a multi-brand ghost-kitchen platform with a team of 3, and supervised the expansion to 25 metro markets, whose 25 city launchers reported to me indirectly. The onboarding program went nationwide: from 40 local and regional brands to 126 brands in 3 weeks. Separately, 45 Saladworks locations opened at the same time.
Earlier career · Guayaquil, Ecuador
Managing Marketing Director · Guangala Chocolate (2015 — 2019)From zero to 8% market share in 9 months; 200,000+ points of sale.
Senior Brand Manager · Grupo AJE (Big Cola) (2010 — 2015)Relaunched Sporade and Cool Tea: market share from 0.2% to 22%.
Franchise Operator · Primax Ecuador (2000 — 2010)Operated 5 gas stations generating $5M in annual revenue. Built a pre-paid fleet fuel card program: 20 corporate clients, 15,000+ vehicles, new payment rails and the first fleet-program reporting dashboard in Ecuador.
Education
B.S. Business Administration (UEES) · Data Analysis and Product Management Certificate (BrainStation) · M.S. Innovation & Product Development coursework (Tec de Monterrey) · PMP (in progress)
On the floor
Where the industry meets.
Trade shows and conferences, from the National Restaurant Association Show to MURTEC.
01 / 04
National Restaurant Association Show · show floor
Resume
The full picture, one page.
I take restaurant technology from selection to sustainment: lab, pilot, rollout and adoption, across franchised, multi-market QSR systems. 8+ years in restaurant technology, after ten years running franchise units myself.
Live
Live
In progress
